You are organizing an event and full of enthusiasm with the ideas that you (or your team) want to implement. In addition, there are a lot of things that all need to be taken into account.
One of those questions is whether a professional photographer will be hired. Of course, each event is different and also requires different skills from a photographer. But hiring a professional photographer is indispensable.
An event photographer can let your event live beyond the time the event takes place. That’s why I have 15 reasons in this article to hire an event photographer.
1: We have the same goal
A photographer has the same goal as the organization of the event. We all want people to have a good time and to relive the event at a later moment.
Because the photographer himself also has his company, he understands many aspects that you are looking for. For example, marketing material for later or social sharing of guests.
2: Register your event
The event has started and everything is arranged. Sometimes it’s so much that you don’t know everything because you simply didn’t organize that aspect. Because of the pictures that are taken, you can later look back at what everything looked like exactly. What food was served and how was the location made-up.
It’s not the first thing you think about with an event photographer but indirectly it gives a lot of value later during the evaluation.
3: Memories for your guests
The guests who come to an event often arrive in fully dressed for the event. They would like a photo to be able to share it later. In addition, guests will have a reminder of your event. That memory could be shared more easily if there’s a photo of it.
4: Promotion for the next event
The photos taken during an event can, of course, be used later for a follow-up event. The announcement will look more professional and real.
For example, if the same location is used, it gives the guests a better idea of what it will be and what atmosphere hangs around the location. Guests often dress according to these expectations to look as appropriate and beautiful as possible.
5: Social media is powerful
The platforms where guests share everything is the best free marketing for you. Next to the fact that it is budget-friendly, it is also extremely powerful. Word of mouth still works best.
With a photo, a social media post is seen/shared/liked 37% more often and that is why it is important to have a photographer who can provide this. The better their message goes out into the world, the cheaper it is for you.
6: Marketing purposes
Besides the fact that the guests take care of a part of your marketing, it is of course also important that you continue to do so yourself.
The photos can be used for, for example, on the website, flyers and other promotional material to show your company more professionally or more in its own corporate identity.
Profiling yourself as an organization is very important. Trust is the keyword for success. Definitely online.
7: Advertising purpose – the external side
More specifically in marketing purposes are the commercials you may want to create for other events or for your own business. With professional photos, this can definitely be achieved. A professional look is very important.
For more informal companies, the event will often also be more informal. The photographer adapts to this situation so that the photos come in your house style in an atmosphere that you want to convey.
As said in the beginning, it is important to see what happened at the event. This gives you and your team the chance to evaluate it.
For example, it can be seen which snacks were popular and which were not. Where the guests often took their place or stood. Which light worked best. Whether the location was large enough and much more detail can be taken out of photos.
9: Thank sponsors
Many events have sponsors and of course, you would like to thank them very much. Besides the fact that they might have a banner at the event, they will also appreciate having their logo in the photos.
That same free marketing for you also works for them and is always seen as a great thank or honor.
At many events, there is an informal atmosphere that makes the guests feel at home quickly. This is perfect for photos, once guests are comfortable at an event they will want to be in the photo that can then be shared again on their own social media.
11: Staff are often present
This is next to photos of the event the perfect opportunity to hold a portrait photoshoot of the staff or of the organization of the event.
Often everyone is present and in the right clothes. This can be both formal and in your own corporate identity.
A nice time to combine those two photoshoots.
12: Backup – you’d lose everything
Imagine you want to use the photos taken at your event. But there’s nowhere you can find them.
This is always a small heart attack, of course, just like you get when you drop your phone out of your hands.
Fortunately, I always have a backup in consultation with you. This can be a backup on my own drives but it may also be that an online cloud backup is made that will keep everything safe.
13: The right experience, skills, and material
Event photographers have specialized in events for a reason. They have a passion for this kind of photography and always focused on this field.
That focus comes back to having the right material and courses done to capture the event even better.
14: Invisible yet still visible at the event
An event photographer knows how to move between people to get to the best spots for the photo he has in his mind.
He’ll be as invisible as possible everywhere to take the most beautiful pictures. However, he will regularly make himself visible to put guests on the photo and put them at ease
15: A helping hand
Finally, there is the helping hand of a photographer. In advance, a number of things are discussed between the photographer and the organization. This allows the photographer, for example, to memorize the program and what things are about to happen.
This is not only useful for the photographer but that also gives guests the opportunity to ask a number of questions to a photographer. The question can sometimes be answered by the photographer and otherwise, the photographer often knows who is responsible for that particular question and therefore the ideal middleman.
With this article, I hope to convince you that an events photographer is indispensable. Now comes the next step. Which photographer should I hire? There are many factors that determine what the best photographer is for you: price, style, availability, and more.
OurView stands for our take on photography. We literally stand for us, you and me. Especially at events, it is important that there is a photographer who adapts to the house style/atmosphere of the event. I do this, of course with a touch of my own style.
It is very important that everything is discussed between the organization and the photographer. This is to, first of all, find out if it is a suitable combination and then to discuss what is possible.
I always do it by offering a non-committal conversation. It speaks of everything that is important for the best choice.
I hope this article helped you. Don’t hesitate to leave a message behind I’m always in for a conversation.